Providing market intelligence for more than 35 years

In The News

Roku CEO explains why Apple is breaking with tradition and putting its streaming services outside its famous walled garden

Roku held 37 percent of the market share of streaming media players as of early 2018, a Parks Associates report found, while Apple TV held 15 percent of the market share. Roku maintains dominance through a variety of devices that let customers access streamed content, including smart TVs and players that can connect standard TVs to streaming.

From the article "Roku CEO explains why Apple is breaking with tradition and putting its streaming services outside its famous walled garden" by Lauren Feiner.

Previously In The News

Securing Tomorrow’s Homes

Recent insights from the Electronic Security Association (ESA) and Parks Associates reveal a surge in popularity for connected cameras and video doorbells, aligning with heightened post-pandemic conce...

Research: 47% of US familiar with AI tech

Parks Associates research in partnership with Adeia reveals 47 per cent of US internet households report familiarity with at least one AI technology, such as tools like ChatGPT or AI-powered image edi...

EV Sales Growth Flattens Following Pandemic Peak

Electric vehicles (or EVs) had received a big boost off the heels of the pandemic as consumer interest over environmental issues coupled with hearty government subsidies helped fuel a respectable boom...

Apple devices have high net promotor scores across consumer electronic products

Parks Associates’ new Tech Ecosystem Dashboard, featuring ownership and purchase intention data from surveys of 5,000-8,000 US internet households, finds the net promoter scores (NPS) for Apple-br...