Providing market intelligence for more than 35 years

In The News

Roku hits 10 million sales milestone

Roku, however, often refers to research that indicates its boxes are used more than rivals' if they're not sold more than them. Roku noted an study conducted on its that behalf by researcher NPD that found Roku accounted for 37 million hours of video streamed per week, versus Apple TV's 15 million, Chromecast's 12 million, and Amazon Fire TV's at 6 million hours. A recent Parks Associates also found Roku is used more regularly than rivals like Apple TV.

From the article "Roku hits 10 million sales milestone" by Joan E. Solsman.

Previously In The News

Ultra HDTV Growth Should Soar In A Decade

Ultra HDTV sets are steadily growing -- but they won’t reach a dominant majority of U.S. TV homes that currently have HDTV for another decade. Market researcher Parks Associates says by 2024 to...

Some New Data Emphasizes The Drift To OTT Viewing

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...

Marketers: Time To Go 'Over The Top' With Video?

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...

Streaming Media Device Use In Broadband Homes Hits 20%

Although initially a hot seller, Google Chromecast usage has cooled somewhat -- partly because of a hotly competitive market overall for Internet-connected TV devices. Parks Associates says new...