Streaming video device pioneer Roku continues to lead the market, but rivals Amazon.com (AMZN), Apple (AAPL) and Alphabet (GOOGL)-owned Google are close behind.
Roku accounted for 30% of streaming media players purchased in 2015, down from 34% in 2014, research firm Parks Associates reported Tuesday. The Los Gatos, Calif.-based company makes set-top boxes and streaming media sticks that plug into TVs. Increasingly Roku is getting its software installed in smart TVs, eliminating the need for separate hardware to access Internet video services like Netflix (NFLX), Hulu and Amazon Prime Video.
From the article "Roku Holds Lead In Streaming Media Players, But Amazon, Apple Gain" by Patrick Seitz.
However, access for consumers likely is years away, according to Brett L. Sappington, senior director of research at Parks Associates, a market research and consulting company in Addison, Texas. "T...
Although it is much smaller than its rivals, Roku is the leading seller of video streaming players in the U.S. with a 37 percent share of the market, according to the research firm Park Associates....
Streaming incentives could appeal to a widespread customer segment. Streaming services have broad appeal: 64% of US households have access to either Netflix, Hulu, or Amazon Prime Video, and more than...
Overall globally, Parks calculates that there are more than 265 million households worldwide and that there will be more than 400 million OTT video service subscriptions by 2022. While Netflix, Amazon...
