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Roku Is Preferred Streaming Media Device, Says New Parks Associate Survey, Beating Apple TV

A new report from Parks Associates says Roku is the most-used streaming video media device in the U.S. In a 1Q 2013 independent survey of 10,000 U.S. broadband households with a streaming video media device, Parks 37% primarily use a Roku compared to 24% that primarily use an Apple TV.

From the article, "Roku Is Preferred Streaming Media Device, Says New Parks Associate Survey, Beating Apple TV."

Previously In The News

Blockbuster: Online Video Ad Revenue To Top $1.3bn

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...

Deep Thinking On Second Screens And TV Everywhere

As this litte blurbette points out, broadband households spend about 1.3 hours per week watching video on a tablet and 1.6 hours watching on a smartphone, but that’s compared to “almost 20 hours pe...

Digital Video Views On Rise

Digital TV-video viewing continues to climb -- but it's still way behind traditional TV consumption. Parks Associates says U.S. broadband households spend on average 1.3 hours per week watching...

Tablets Top Smartphones For Branding Campaigns

Tablet users are more active in the evening, with 63% of tablet ad requests coming after 2 p.m. Smartphones click more often from midnight through the morning, according to Adfonic. The findings su...

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