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In The News

Roku Is Preferred Streaming Media Device, Says New Parks Associate Survey, Beating Apple TV

A new report from Parks Associates says Roku is the most-used streaming video media device in the U.S. In a 1Q 2013 independent survey of 10,000 U.S. broadband households with a streaming video media device, Parks 37% primarily use a Roku compared to 24% that primarily use an Apple TV.

From the article, "Roku Is Preferred Streaming Media Device, Says New Parks Associate Survey, Beating Apple TV."

Previously In The News

Over The Top: Big, Diverse Disruptive Force

But also, Parks Associates also reports this week that 46% of all broadband households also have a game console connected to the Internet and 28% use it as their primary connected device. And of th...

The YouTube Stars That 'Nobody' Knows

Really serious hiding-under-a-rock just kills me. So when I read an account of the CableFax Innovation Summit that happened a few weeks ago, I had the same surprised reaction. At this meeting of se...

Over The Top Services Outpace Pay TV

According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...

Novelty Of New Will Spur Holiday CE Purchases

Based on previous purchase patterns this year, consumers are likely to give smartwatches and streaming media sticks as presents this year, according to research company Parks Associates. Among the...

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