Providing market intelligence for more than 35 years

In The News

Roku Racks Up 7.6M in Monthly Active Users

Google's streaming stick gets second place honors in both number of devices shipped and actual in-home usage among media streamers, according to Parks. Chromecast has the advantage of being incredibly cheap ($35 or less), and it was the first to popularize the HTML adapter stick format. Perhaps more importantly, Google is reportedly now talking with content providers about bringing movies and TV shows to its $10-per-month subscription YouTube Red service. A streaming stick and a TV service? Sounds promising.

From the article "Roku Racks Up 7.6M in Monthly Active Users" by Mari Silbey.

Previously In The News

FAST30 2024: The Movers and Shakers in the Free Ad-Supported Streaming TV Arena

During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...

Charter, Paramount strike carriage deal, includes ad-supported BET+, Paramount+

In a recent column on StreamTV Insider, Parks Associates Director Eric Sorensen noted that “telcos are pursuing aggressive options with streaming in order to keep the pay TV business operating for as...

Research: Bundles driving acquisition and retention

Parks Associates, in partnership with Bango, has released  its new white paper Effective Bundling: Pain Points and Expectations from Subscription Leaders, featuring custom primary research of industry...

Broadband Forum celebrates 20 years of revolutionary device management standard

“Demand and purchase intentions continue to grow for advanced devices such as doorbells, door locks, and networked cameras but this is creating a complex and challenging consumer home network,” said E...