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Roku's IPO filing reveals plans to raise $100 million

Analyst Parks Associates announced just a couple of weeks ago that according to its estimates, Roku is increasing its lead in the streaming media player landscape, now accounting for 37 percent of streaming media players. The ability to turn all those active users into viewers of subscription or ad supported channels that Roku does make money on will be its main challenge, but so far the company's mostly content-agnostic approach has worked for publishers and viewers alike.

From the article "Roku's IPO filing reveals plans to raise $100 million" by Richard Lawler.

Previously In The News

Streaming Boom Reaches 2021 Crossroads: Can Big Media Really Catch Netflix?

Streaming is continuing to replace other forms of viewing. As pay-TV subscriptions continued to wane in 2020, the number of households subscribing to multiple streaming services reached 61%, up from 4...

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And companies are already catching on. Amazon, Apple, and Roku (ROKU) allow consumers to buy individual channels through their platforms that they can pay for through a set billing option and view usi...

Netflix Password Crackdown May Be “A Net Positive In The Long Term,” Analyst Claims

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Best Video Doorbell Cameras of 2022

These devices are proving to be quite popular, too. It’s estimated that the number of video doorbells sold in the U.S. in 2022 will top 5 million, according to the market research companies Parks Asso...

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