Providing market intelligence for more than 35 years

In The News

Roku still tops as sales of streaming-media players rise

Streaming-media devices continue to grow in popularity amid swiftly shifting competition, according to a new report.

During the first three quarters of 2014, 10 percent of US households with a broadband connection bought at least one streaming-media player, market researcher Parks Associates said Tuesday. The players include set-top boxes and sticks, which plug into HDMI ports, that access scores of channels and services, such as Netflix, Hulu Plus or Amazon Instant Video.

Roku's lineup of set-top boxes and streaming sticks was still the most popular so far this year despite a strong dip, securing 29 percent of sales in the first nine months. Google's Chromecast stick leaped onto the scene, snagging the No. 2 spot with 20 percent share and stealing Apple TV's previous slot. The Apple TV box fell to third place with 17 percent share. Amazon's Fire TV box and stick, also new on the scene, came in fourth place with 10 percent share. 

From the article "Roku still tops as sales of streaming-media players rise" by Don Reisinger.

Previously In The News

Interactive, VOD Ads On Rise

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...

Consumers Want Professional Tech Support

As consumer electronics become more complex and interconnected, people are showing a desire for some sort of professional solution to assist with getting all of their devices to work together....

Looking At The Auction Marketplace From Other Perspectives

In RTB, scale also means having the power to process data at rapid speed. From the time a request comes in, each bidder has 100 milliseconds to respond. In that time, a bidder has to locate the use...

Over The Top Services Outpace Pay TV

According to a recent Parks Associates survey, reported by Joseph Palenchar, a total of 57% of U.S. broadband households subscribe to an over-the-top (OTT) video service (streaming of video content...