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Roku still tops as sales of streaming-media players rise

December 01, 2014

Streaming-media devices continue to grow in popularity amid swiftly shifting competition, according to a new report.

During the first three quarters of 2014, 10 percent of US households with a broadband connection bought at least one streaming-media player, market researcher Parks Associates said Tuesday. The players include set-top boxes and sticks, which plug into HDMI ports, that access scores of channels and services, such as Netflix, Hulu Plus or Amazon Instant Video.

Roku's lineup of set-top boxes and streaming sticks was still the most popular so far this year despite a strong dip, securing 29 percent of sales in the first nine months. Google's Chromecast stick leaped onto the scene, snagging the No. 2 spot with 20 percent share and stealing Apple TV's previous slot. The Apple TV box fell to third place with 17 percent share. Amazon's Fire TV box and stick, also new on the scene, came in fourth place with 10 percent share.

From the article "Roku still tops as sales of streaming-media players rise" by Don Reisinger.

Previously In The News

That's Life: Sick Of Commercials And Fickle About Online Services

Parks Associates noted last week that like cable’s Playboy Channel of the past, OTT services come and go pretty quickly; the churn can be profound. Parks found 9% of Netflix’s subscribers quit, a r...

Novelty Of New Will Spur Holiday CE Purchases

Based on previous purchase patterns this year, consumers are likely to give smartwatches and streaming media sticks as presents this year, according to research company Parks Associates. Among the...

Dongle Bells: The Holiday Stream Of Streaming Devices

If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...

Boom In OTT Devices May Be Big Boost To Small Providers Like Popcornflix

According to other, new data from Parks Associates, about one in 10 broadband homes bought streaming device so far this year. Then there’s this stunning assertion from Barbara Kraus, director of re...

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