Providing market intelligence for more than 35 years

In The News

Roku still tops as sales of streaming-media players rise

Streaming-media devices continue to grow in popularity amid swiftly shifting competition, according to a new report.

During the first three quarters of 2014, 10 percent of US households with a broadband connection bought at least one streaming-media player, market researcher Parks Associates said Tuesday. The players include set-top boxes and sticks, which plug into HDMI ports, that access scores of channels and services, such as Netflix, Hulu Plus or Amazon Instant Video.

Roku's lineup of set-top boxes and streaming sticks was still the most popular so far this year despite a strong dip, securing 29 percent of sales in the first nine months. Google's Chromecast stick leaped onto the scene, snagging the No. 2 spot with 20 percent share and stealing Apple TV's previous slot. The Apple TV box fell to third place with 17 percent share. Amazon's Fire TV box and stick, also new on the scene, came in fourth place with 10 percent share. 

From the article "Roku still tops as sales of streaming-media players rise" by Don Reisinger.

Previously In The News

Roku hits 10 million sales milestone

Roku, however, often refers to research that indicates its boxes are used more than rivals' if they're not sold more than them. Roku noted an study conducted on its that behalf by researcher NPD th...

Will Roku bring smart TVs into the cool crowd?

The flood of new competitors in the streaming-media device race -- joining stalwarts Roku and Apple TV have been the $35 Chromecast from Google and the high-end Fire TV box from Amazon -- underscor...

Home Networking Gaining Mass Acceptance

A growing retail presence among companies manufacturing end-user home networking products indicates that the home networking industry is beginning to make headway in the mass market. The effect i...

Microsoft Entices Holiday Shoppers With 250 Vista-Ready Product,

"There's no precedent in my mind," Harry Wang, research analyst for Parks Associates said. The closest comparison would be the TV industry, Harry Wang said. Manufacturers selling analog sets toda...