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Roku Tees Up $12M Holiday Campaign to Compete With Apple TV, Xbox One

November 11, 2013

Roku need not look far to see the danger. TiVo once had the best brand and best technology in the space, but was reduced to also-ran status by a glut of good-enough DVRs distributed by cable and satellite operators.

But a recent report by market research firm Parks Associates suggested that Roku actually has a leg up in the U.S. Thirty-seven percent of 10,000 respondents who already had a streaming-video device said they primarily used Roku, compared to 24% who said they mostly used Apple TV.

From the article, "Roku Tees Up $12M Holiday Campaign to Compete With Apple TV, Xbox One" by Cotton Delo.

Previously In The News

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Chromecast, Cheap, Efficient And Now Challenged

So, from what it appears, or at least as it’s written, the early adoption of Chromecast by American consumers has now cooled significantly, or at least that’s the word from Parks Associates in a wi...

Consumers Concerned About IoT Data, Privacy

The companies behind the growing Internet of Things may have to do a little consumer massaging (and messaging) to allay some deep concerns before their products can reach heavy adoption. Nearly...

Digital Video Views On Rise

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