Register

I agree with the Privacy Policy

In The News

Roku Tees Up $12M Holiday Campaign to Compete With Apple TV, Xbox One

November 11, 2013

Roku need not look far to see the danger. TiVo once had the best brand and best technology in the space, but was reduced to also-ran status by a glut of good-enough DVRs distributed by cable and satellite operators.

But a recent report by market research firm Parks Associates suggested that Roku actually has a leg up in the U.S. Thirty-seven percent of 10,000 respondents who already had a streaming-video device said they primarily used Roku, compared to 24% who said they mostly used Apple TV.

From the article, "Roku Tees Up $12M Holiday Campaign to Compete With Apple TV, Xbox One" by Cotton Delo.

Previously In The News

Digital Advertising Alliance Unveils Mobile Privacy Options

The mobile privacy program will be enforced by the DAA’s independent accountability partners, the Council of Better Business Bureaus and the Direct Marketing Association. Of course, while the D...

2015 When Real Cord-Cutting Effects Kick In, Report Says

But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...

UPDATING: 'HBO Now' The Big Test For Cord-Cutters?

So what happens now? According to January research from Parks Associates, half of the people who say they are interested in the new HBO service will drop their pay-TV subscriptions altogether,...

Netflix To Grow Fourfold From 2010 to 2020

55% of broadband households now subscribe to an OTT service, according to new figures from Parks Associates, reports Marketing Charts. And, a recent forecast from Digital TV Research predicts that...

‹
1
2
...
35
36
37
38
39
40
41
...
46
47
›