Providing market intelligence for more than 35 years

In The News

Roku Tops Apple TV, Fire TV, And Chromecast In Sales

Roku is still the leader in streaming media players sold, accounting for 30% of the total market share from the first quarter of 2015 through the first quarter of 2016. The stats come from Parks Associates who also reported Amazon’s Fire TV moved up a spot to share second place with Google’s Chromecast owning approximately 22% of the market.

Apple TV claimed 20% of the total market, with the largest increase in units sold year-over-year that can be attributed to sales of the long awaited Apple TV that launched in Q4 2015. The four aforementioned players accounted for 94% of the total streaming media players purchased in the US.

“Roku and Amazon benefit from multiple form factors – both offer boxes and sticks. Sticks accounted for 50% of all unit sales in 2015,” said Barbara Kraus, Director of Research, Parks Associates.

From the article "Roku Tops Apple TV, Fire TV, And Chromecast In Sales" by Jeff Chabot.

Previously In The News

Eero’s New Wi-Fi Routers Are Step One In Its Plan To Become A Smart-Home Giant

The early support for Thread may even hint at where Eero is going next. Tom Kerber, an analyst for Parks Associates, notes that one of the main features of Thread is that it’s decentralized. Instead o...

Apple TV will die so TV+ can live

Apple TV is another example of the company’s hardware strategy falling flat. According to Parks Associates figures from the first quarter of 2018, Amazon and Roku combined control more than 50% of the...

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

Phone:
972-490-1113
Mailing Address:
2301 West Plano Parkway, Suite 210, Plano, TX 75075
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2025 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive