Providing market intelligence for more than 35 years

In The News

Roku Tops Apple TV, Fire TV, And Chromecast In Sales

Roku is still the leader in streaming media players sold, accounting for 30% of the total market share from the first quarter of 2015 through the first quarter of 2016. The stats come from Parks Associates who also reported Amazon’s Fire TV moved up a spot to share second place with Google’s Chromecast owning approximately 22% of the market.

Apple TV claimed 20% of the total market, with the largest increase in units sold year-over-year that can be attributed to sales of the long awaited Apple TV that launched in Q4 2015. The four aforementioned players accounted for 94% of the total streaming media players purchased in the US.

“Roku and Amazon benefit from multiple form factors – both offer boxes and sticks. Sticks accounted for 50% of all unit sales in 2015,” said Barbara Kraus, Director of Research, Parks Associates.

From the article "Roku Tops Apple TV, Fire TV, And Chromecast In Sales" by Jeff Chabot.

Previously In The News

Report: Streaming TV Churn Drops 48% Over Two Years, Hits Lowest Point in History

According to a recent report from research firm Parks Associates, services that stream television channels via the internet — known as virtual multichannel video programming distributors (vMVPDs) — ha...

BrightonSEO: Are Assistant-powered devices like Alexa a dream or a nightmare?

Raj then moved on to talk more specifically about voice search. He referenced research from ComScore last year which stated that by 2020, 50% of searches will be conducted via voice. Further research...

Apple Preps Amazon Echo Rival – Is This The Connected Intelligence Moment?

At the moment, hospitality, retail, and even QSR brands are examining the role that voice-activated assistants could play in complementing service and sales staffs at their respective hotels and store...

The Best Wearable Fitness Tech We Saw At CES 2017

It’s one of the biggest arms races of the 21st century—literally. Once the preserve of hardcore fitness junkies, the activity tracker industry has exploded into the mainstream and is now set to surpas...

Phone:
972-490-1113
Mailing Address:
Parks Associates 5080 Spectrum Drive, Suite 1000W Addison, TX 75001 USA
Expertise
Smart Home: Management and Safety Consumer Electronics Connected Health and Wellness Broadband Small-to-medium Business (SMB) Connected Health
Services
Research Services: Custom and Consulting Research Projects Streaming Video Tracker Security Tracker Smart Home Tracker
Events
CONNECTIONS™ CONNECTIONS™ Summit/CES Smart Energy Summit Connected Health Summit Future Of Video Smart Spaces Upcoming Industry Events
Resources
Press Releases Analyst Blog Parks in the News Connected Consumer Podcast 
About Us
Overview Team Contact Us
Store
View Your Cart

Follow Us to stay informed

© 2023-2024 Parks Associates. All Rights Reserved. Privacy Policy

Design & Developed By Agency Partner Interactive