Providing market intelligence for more than 35 years

In The News

Roku Tops US Streaming Device Sales

“Google is second with 23%, and new entrant Amazon overtook Apple for third place”, comments Barbara Kraus, Director of Research, Parks Associates.

Amazon’s decision to enter the media streamer business has paid off, according to a study from Parks Associates.

A new Parks Associates report on streaming media devices reports four brands – Amazon, Apple, Google, and Roku – accounted for 86% of all units sold to US broadband households in 2014.

As per the data, around 20 percent of U.S. households possess one or more streaming media players. Importantly, Apple ceded its No. 3 spot to Amazon.com (NASDAQ:AMZN), as the e-tailer jumped in previous year with Fire TV and Fire TV Stick. The market research outlet reported Friday that Apple TV slipped to fourth place on the list of most-sold streaming devices in 2014.

From the article "Roku Tops US Streaming Device Sales."

Previously In The News

mHealth Looks to Solve the Diabetes Care Management Conundrum

Earlier this year, a report from digital health analyst Parks Associates found that 27 percent of people with a chronic condition want a mobile health device that tracks their health, but a significan...

You can tell Comcast what to do on its Xfinity TV voice remote

Voice’s resurgence seems counter-intuitive. The technology first boomed in the 1990s with voice prompters in customer call centers – not always a satisfying experience as the prompters many times rout...

TV Antennas Make Comeback As Pay-TV Prices Soar

So says market-research and consulting firm Parks Associates that estimates that the percentage of U.S. households that watch TV via antennas rose to 15 percent in 2016 from 9 percent in 2013. The res...

AT&T-Time Warner Mega-Deal: Merger For New Media Era Or A Bad Remake?

Pay-TV operators are seeing a “slow erosion of the core business,” analyst at Parks Associates said. “After years of attempts to be more than just a ‘dumb pipe,’ pay-TV operators have come to reali...