Register

I agree with the Privacy Policy

In The News

Roku Users Just Beat Apple TV In Streaming Video

April 09, 2014

Among those who use streaming media players, Roku owners tally slightly better results than Apple TV when accessing new subscription video platforms.

Market research company Parks Associates says 86% of Roku owners compared with 77% of Apple TV owners use a subscription over-the-top video companies, like Netflix or Amazon Prime Instant Video.

Looking at specific subscription video on demand services (SVOD), Roku owners use more Netflix than Apple owners -- 75% to 63%. But Apple owners used more Amazon Prime than Roku -- 40% versus 28%. Apple TV owners also use more Hulu Plus than Roku -- around 35% to 30%.

From the article, "Roku Users Just Beat Apple TV In Streaming Video" by Wayne Friedman.

Previously In The News

The Universal Problem With TV Everywhere

"I've had conversations with DirecTV, who said they are reluctant to spend money marketing a free service," said Brett Sappington, director-research at Parks Associates, a market-research and consu...

Roku Benefits From Streaming's Rise

More than a fifth (21%) of U.S. broadband households with a connected electronics device are using it for streaming media, up from 12% last year. Moreover, usage of connected gaming consoles and DV...

Honeywell and Lowe's to keynote Smart Energy Summit: Engaging the Consumer

Parks Associates today announced Jeremy Eaton, VP & GM, Honeywell Smart Grid Solutions, Honeywell, and Kevin Meagher, VP, GM, Smart Home, Lowe's Companies, Inc., will deliver keynotes at the upcomi...

Dish, Whirlpool Partner With Amazon Devices

Today, 40% of smartphone owners already use digital assistants, according to a recent survey conducted by Parks Associates. Millennials are most likely to partake (46%), but -- as the technology co...

‹
1
2
...
12
13
14
15
16
17
18
...
46
47
›