Register

I agree with the Privacy Policy

In The News

Roku Users Just Beat Apple TV In Streaming Video

April 09, 2014

Among those who use streaming media players, Roku owners tally slightly better results than Apple TV when accessing new subscription video platforms.

Market research company Parks Associates says 86% of Roku owners compared with 77% of Apple TV owners use a subscription over-the-top video companies, like Netflix or Amazon Prime Instant Video.

Looking at specific subscription video on demand services (SVOD), Roku owners use more Netflix than Apple owners -- 75% to 63%. But Apple owners used more Amazon Prime than Roku -- 40% versus 28%. Apple TV owners also use more Hulu Plus than Roku -- around 35% to 30%.

From the article, "Roku Users Just Beat Apple TV In Streaming Video" by Wayne Friedman.

Previously In The News

Functionality, Brand Fuel Smartwatch Choices

Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...

Healthcare Is New Wireless Opportunity

As the U.S. mobile market has reached a point where there are few new customers left to grab, wireless companies might want to begin looking at creating other revenue streams, particularly when it...

Digital Advertising Alliance Unveils Mobile Privacy Options

The mobile privacy program will be enforced by the DAA’s independent accountability partners, the Council of Better Business Bureaus and the Direct Marketing Association. Of course, while the D...

2015 When Real Cord-Cutting Effects Kick In, Report Says

But this report is a nice bookend to another one from Parks Associates, “Consumer Segmentation: OTT Video Buyers” that concludes 17% of current broadband subscribers in the U.S. will purchase the n...

‹
1
2
...
34
35
36
37
38
39
40
...
49
50
›