Providing market intelligence for more than 35 years

In The News

Routers Are Pretty Now, Because They Have to Be

“These new mesh network routers are seeking to address several key areas of concern for home networking infrastructure; namely performance, coverage, aesthetics, and security,” says Brad Russell, and analyst with Parks Associates.

From the article "Routers Are Pretty Now, Because They Have to Be" by Brian Barrett.

Previously In The News

Real-time Interactivity: the Missing Monetization Piece for Emerging Streaming Businesses

High operational costs, market saturation, and the constant need for fresh and original content strategies make it difficult for new entrants to carve out a niche or gain a foothold. Parks Associates...

AI: The Secret Weapon for FAST Channels Competing in a Crowded Market

According to research conducted by Parks Associates and SymphonyAI, almost 70% of content executives report that they evaluate data for each distribution service separately. From the article, "AI:...

EV Battery & Charging News: Parks Associates, Berger, Electrify America, Toyota, Blue Bird, Cummins, Sakuu, SK, bp Pulse, VW, QuantumScape & Panasonic Energy

New research from Parks Associates’ consumer study of 8,000 US internet households finds electric vehicle (EV) ownership has seen a slight decline, with 5%, or six million internet households, reporti...

Parks: Economics challenge household finances – and the entertainment industry

Streaming, meanwhile, is the leading choice for video entertainment today; today, 88% of US internet households subscribe to at least one OTT service, according to Parks Associates' most recent Video...