Providing market intelligence for more than 35 years

In The News

RPT-Streaming TV apps grapple with password sharing

Industry analysts say companies are missing a chance to grow revenue. An analysis by Parks Associates estimated streaming providers will lose $550 million in 2019 from password sharing.

"There has been this kind of cavalier attitude about it," Parks Associates analyst Glenn Hower said. "It hasn't been a priority."

From the article "RPT-Streaming TV apps grapple with password sharing" by Lisa Richwine and Jessica Toonkel.

Previously In The News

Netflix Subscriber Churn Increase Could Be Sign Of 'Stream Cutting'

With the growing number of streaming services, churn will be an issue as consumers experiment with different offerings, Brett Sappington, senior director of research for Parks Associates, told IBD....

Fitbit Runs Higher As Fitness Wearables Market Grows

A report out Thursday from Parks Associates showed that 18% of U.S. broadband households own a wearable fitness device such as a smartwatch or a fitness tracker. Parks said 12% of U.S. broadband ho...

Consumer Demand For Smart Home Safety Alerts Increasing

"Smart home services will become a mandatory part of home insurance in the future," said Barbara Kraus, Director of Research, Parks Associates. "Insurance companies in Europe and North America have ex...

Cable Companies Join Netflix As Users Switch To Streaming Services

According to a report released July, Parks Associates found that 59 percent of U.S. broadband households subscribe to Netflix, Amazon, or Hulu. Netflix’s deals with pay TV companies helped it surpa...