Providing market intelligence for more than 35 years

In The News

Study: Rural Viewers Love Their Local TV Channels More Than Ever

TelecompetitorThose who use over-the-air antennas are a significant slice of the broadband universe. Parks Associates said that about one-quarter of U.S. broadband households used an antenna to watch local broadcast TV channels in 2019. This was up significantly from the previous year, when 15% of households did so.

From the article, "Study: Rural Viewers Love Their Local TV Channels More Than Ever," by Carl Weinschenk.

Previously In The News

Technology On Brink Of Explosive Growth

By 2003, networking standards such as HomePNA, HomePlug, HomeRF, or 802.11b will be able to support speeds fast enough to allow distributed digital MPEG4 (a next-generation compression standard for di...

New speakers for CONNECTIONS Europe

Parks Associates announces new speakers for CONNECTIONS Europe, featuring executive expertise in IPTV, connected CE, and advanced video services. The Summit, hosted by Parks Associates on November 4,...

How The Connected Home Market Is Changing

TWICE: Which segments of the DIY market are growing the quickest? Nathan Smith, Wink: We see many people starting out on their smart home with lighting (given the ease of installation and affordabi...

Can Siri revive Apple TV?

The Apple TV box has not been refreshed since 2012. And while Apple’s figure covers an 8 year span for sales, McQuivey said he believes Apple TV’s best years are behind it, as it’s been overtaken by m...