Providing market intelligence for more than 35 years

In The News

Samsung’s Peacock Standoff with NBCUniversal Shows Power of TV Makers

Smart TVs are gradually becoming more common than separate streaming devices. As of the third quarter last year, 56% of households with broadband owned smart TVs while 43% owned streaming devices, according to Parks Associates. 

From the article "Samsung’s Peacock Standoff with NBCUniversal Shows Power of TV Makers" by Jessica Toonkel.

Previously In The News

Parks: Prime Video Has Lowest Churn Rate

Consumers who subscribe to streaming services are the least likely to cancel Prime Video among all major providers, according to Parks Associates’ Streaming Video Tracker, which found that Prime’s so-...

Tackling Modern Tech Challenges With Key and Asset Management

In a Parks Associates survey, at least 70% of property managers and owners said they’re interested in smart locks in some capacity.  From the National Apartment Association article, "Tackling Moder...

Which Streamer Inspires the Most Devotion? A New Study Says It’s Not Netflix

Amazon Prime Video boasts the lowest rate of customer cancellations in the streaming industry, according to a new study by Parks Associates. Prime Video’s current annual churn rate is 8 percent, which...

Do Map View User Interfaces Simplify Smart Home Management?

According to Parks Associates, the average U.S. household with internet access in 2023 had 17 connected devices, and that number has steadily increased from the eight devices reported in 2015, accordi...