Providing market intelligence for more than 35 years

In The News

Samsung, ADT team up on home security kit, competing with Nest

Only about 22 percent of U.S. homeowners have a professionally monitored home-security system, and most of those have been installed by the companies, said Parks Associates senior analyst Brad Russell. ADT has about a quarter of that market, leading competitors Vivint, Comcast’s Xfinity Home and Moni.

The overall market has remained flat for several years, but should generate $15 billion in revenue this year, Russell said.

From the article "Samsung, ADT team up on home security kit, competing with Nest" by Benny Evangelista.

Previously In The News

Security Industry Forecast: Experts Chime in, Sharing Expectations for 2024 and Beyond

Elizabeth Parks, president and CMO at Parks Associates: Smart cameras and video doorbells are popular, showing an increase in adoption and high intentions for the next year…. Bundling these security d...

Hot Housing Innovations At CES Reimagine Smart Energy Use

The average U.S. household now has 17 connected devices and Parks Associates recognizes that more and more of in-home technology is going to energy management. Research group Parks Associates h...

How utilities can enhance efficiency through consumer rate programs

Too few customers are familiar with their energy-provider’s special rate programs, according to market research firm Parks Associates. With many service providers offering special rates as part of ene...

Does cord cutting REALLY save you money? It now costs $120 a month to subscribe to Netflix, Hulu and the other main streaming services - as platforms hike prices amid fierce competition

A 2022 study from market research firm Parks Associates found a quarter of American households subscribe to nine or more streaming services, while 50 percent are signed up to at least four.  From t...