Providing market intelligence for more than 35 years

In The News

Samsung debuts smart home device

In addition, the device's interoperability will be important. According to a recent study by Parks Associates and reported in Retail Dive, 75% of consumers who plan to buy a smart home device believe it is essential that the item connects seamlessly to other products in their home's electronic network. In fact, the study deemed smooth connection between devices more important than brand loyalty.

From the article "Samsung debuts smart home device" by Jacqueline Renfrow.

Previously In The News

3 in 4 Broadband Households to Acquire a Security or Privacy Service in Next 12 Months

A large majority of consumers in the United States are expressing greater levels of interest for all types of data privacy and security solutions, according to new research by Parks Associates. The r...

Is in-home delivery driving security spending?

It is this convergence of technology and convenience that is driving interest in, and spending on, security. In fact, nearly half of consumers who currently own or intend to buy a smart door lock, a s...

DIY No-Contract Security Projected to Expand Pro Monitoring Services

Do-it-yourself security systems and no-contract, hybrid monitoring solutions enabled by DIY security will expand professional monitoring services, conservatively, to an additional 5% of U.S. household...

Smart Home Devices in the MDU Market: Connectivity, New Partnerships & Proptech Solutions

Additionally, Parks Associates research reveals that 34% of U.S. broadband households are MDU residents. MDU categories consist of apartments, condominiums, duplexes, quadruplexes, townhomes and dormi...