Providing market intelligence for more than 35 years

In The News

Samsung Leads in U.S. Smart TV Ownership

Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market.

According to consumer technology research firm Parks Associates, the majority of U.S. homes with a smart TV use a Samsung model. The company’s research team finds that Tizen, the Linux-based operating system that powers Samsung TVs, has 37% of the market.

Parks Associates didn’t list the percentages for the remainder of the graph that was released, but according to an unofficial AI-generated estimate based on graph sizes, LG’s webOS platform is second with around 22%. Samsung and LG are the only two smart TV providers with at least a 22% market share that both provide the software and manufacture their own TV sets.

Parks Associates says the position of TVs, which are the most-used device in homes, will play an important role in expanding smart home capabilities.

From the article, "Samsung Leads in U.S. Smart TV Ownership" by Zachary Comeau

Previously In The News

As ‘Game of Thrones’ Returns, Is Sharing Your HBO Password O.K.?

The effect on the companies’ bottom lines remains unclear, but a study by Parks Associates, a research group, found that sharing cost the streaming video industry $500 million in 2015. One reason t...

Smart thermostats are tough sell, but ComEd hopes rebates boost interest

A study released this month by Parks Associates found only 18 percent of consumers would buy a smart thermostat at $250, but offering a $100 rebate more than doubled the pool of interested buyers....

FuboTV offers 4 UEFA soccer matches via pay-per-view

When it comes to live streaming content, sports tops the leaderboard in U.S. households, according to Parks Associates. The firm found that of the 43% of homes that streamed live content online in the...

What's behind Netflix releasing viewing data? Flexing its muscles.

“Really it’s a chance for Netflix to set the standards and dialogue before the industry does or their competitors do,” said Paul Erickson, an analyst at Parks Associates. From the article "What's b...