Providing market intelligence for more than 35 years

In The News

Samsung Leads in U.S. Smart TV Ownership

Parks Associates research finds that Samsung and LG combine to capture more than half of the U.S. smart TV market.

According to consumer technology research firm Parks Associates, the majority of U.S. homes with a smart TV use a Samsung model. The company’s research team finds that Tizen, the Linux-based operating system that powers Samsung TVs, has 37% of the market.

Parks Associates didn’t list the percentages for the remainder of the graph that was released, but according to an unofficial AI-generated estimate based on graph sizes, LG’s webOS platform is second with around 22%. Samsung and LG are the only two smart TV providers with at least a 22% market share that both provide the software and manufacture their own TV sets.

Parks Associates says the position of TVs, which are the most-used device in homes, will play an important role in expanding smart home capabilities.

From the article, "Samsung Leads in U.S. Smart TV Ownership" by Zachary Comeau

Previously In The News

Apple Retains Position As Top Smartphone Maker In America In 2015: Report

"Apple remains the dominant smartphone manufacturer in the U.S., but Samsung is catching up," said Harry Wang -- Director of Health & Mobile Product Research at Parks Associates -- in a press statemen...

2015 Sees 16% Spike In Pay-TV First-Timers In Spain

A new Parks Associates report, Connected Consumer in Europe, reveals Spanish consumers are more likely than consumers in other Western European markets either to have never had pay-TV or to have cance...

Europe Still Reluctant To Pay For OTT Video

The number of paid OTT video subscriptions in Europe is significantly lower than in the US, according to data released this week by Parks Associates. While 64% of US broadband households subscribe to...

Netflix Has Lowest OTT US Subscriber Churn Rates

Several factors contribute to OTT video service churn by consumers, according to Brett Sappington, senior director of research at Parks Associates. “In some instances, consumers are experimenting with...