Providing market intelligence for more than 35 years

In The News

Samsung Unveils Virtual Reality Camera At Mobile World Congress

Samsung is also refreshing its Galaxy phone line in an attempt to catch Apple’s iPhone. A recent report from Parks Associates said Apple leads Samsung in the U.S. smartphone market, 40 percent to 31 percent. But Samsung is “catching up,” Harry Wang, Parks Associates director of health and mobile product research, said in a press release.

From the article "Samsung Unveils Virtual Reality Camera At Mobile World Congress" by Benny Evangelista.

Previously In The News

Signify enhances Hue-to-TV features with Samsung

According to a 2023 report by market research firm Parks Associates, consumer demand for connected lighting has been driven by concerns around energy usage and costs, as well as improved interoperabil...

AT&T’s $5B broadband pledge boosts FWA’s potential

A recent report from Parks Associates found 66% of customers subscribing to an FWA service from a wireless operator “consider their plans to be at a fair or good price.” This was a significantly highe...

OTT - What's Streaming India?

A study by Parks Associates revealed that 59 per cent of OTT subscribers favour bundled services, combining OTT with other home subscriptions. Such bundles offer simplicity, value, and convenience, al...

The State of Media & Entertainment 2024

Amazon’s Prime Video has now overtaken Netflix as the most-subscribed-to streaming service in the United States, according to data from the research firm Parks Associates. From the article, "The St...