Providing market intelligence for more than 35 years

In The News

Samsung Unveils Virtual Reality Camera At Mobile World Congress

Samsung is also refreshing its Galaxy phone line in an attempt to catch Apple’s iPhone. A recent report from Parks Associates said Apple leads Samsung in the U.S. smartphone market, 40 percent to 31 percent. But Samsung is “catching up,” Harry Wang, Parks Associates director of health and mobile product research, said in a press release.

From the article "Samsung Unveils Virtual Reality Camera At Mobile World Congress" by Benny Evangelista.

Previously In The News

Parks Associates: Multifamily units deploy electronic access control to meet resident expectations

Parks Associates' new study, Smart Properties: The Value of IoT for MDUs, a survey of 300 MDU (multidwelling unit) property managers and owners, finds many multifamily residents and staff now expect t...

Cable Was a Locked Room. StreamingOffers Too Much Freedom

Parks Associates research found that 57% of households agree there are too many streaming options to choose from. The data also found that among households that subscribe to at least one OTT service,...

Multifamily Residences Turn to Tech for Tenant Appeal, Efficiency: Report

Fast, secure, reliable connectivity is now an expectation at multifamily residences, according to a report released Monday by market research and consulting company Parks Associates and Xfinity Commun...

Can AI decide who’s a threat at your door? A new SimpliSafe camera aims to find out.

“I would say what they’re doing is quite advanced,” said Elizabeth Parks, president of market research firm Parks Associates. She said it’s one of many efforts by home security companies to embed AI t...