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Second-Screen Activity On The Rise

March 10, 2016

While you’re watching “The Walking Dead, have you ever used your phone to settle an argument over the name of that actor who’s currently being pestered by zombies? Ever used your tablet to check stats during a football game?

Chances are good you probably have done something similar, according to Parks Associates, which is reporting findings that 65% of U.S. broadband households engage in at least one second-screen activity on at least a monthly basis. The most common activity is to search for information about the program being watched.

From the article "Second-Screen Activity On The Rise" by Laura Hamilton.

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Sprint cites Parks Associates, a market research firm, for stats on smartphone users, stating that 68 percent of smartphone owners listen to streaming music daily, while 71 percent watch short video c...

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Wireless data usage is growing steadily from 2015 to 2016 as consumers shift data-heavy activities from desktop to mobile. According to Parks Associates’ latest survey data, average monthly wireless d...

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