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In The News

Security Industry Forecast: Experts Chime in, Sharing Expectations for 2024 and Beyond

January 12, 2024

Security Sales & Integration

Elizabeth Parks, president and CMO at Parks Associates: Smart cameras and video doorbells are popular, showing an increase in adoption and high intentions for the next year…. Bundling these security devices with other useful devices will increase the attractiveness of all devices.

Jennifer Kent, vice president of research at Parks Associates: SMBs represent a growth area for security dealers who face increasing competition from DIY security systems and standalone security devices like network cameras and video doorbells.

From the article, "Security Industry Forecast: Experts Chime in, Sharing Expectations for 2024 and Beyond" by D. Craig MacCormack

Previously In The News

Comcast And Alarm.com Reportedly In Talks To Acquire Icontrol

Tom Kerber, director of research for Parks Associates, who emphasized that he had no knowledge of whether the deal will actually come to pass, spoke to SSN about the potential impact of the deal. K...

ADT Gets Into The Ring

In fact, new research that came out this week from Parks Associates estimates that nearly 24 percent of U.S. broadband households will have an IP camera by 2020, while more than 50 percent will have a...

Smart Home Adoption To Benefit Security

Market research firm Parks Associates, based here, is predicting that an increase in smart home controllers will help drive the increased adoption of home security systems—moving the penetration rate...

OTT Video Business Models: 55% Are Subscription-Only, Says Parks

In a recent decision, the U.S. Court of Appeals for the 9th Circuit upheld industry participants contention that subscribers’ sharing of their OTT video service passwords without the consent of their...

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