Providing market intelligence for more than 35 years

In The News

Security industry weighs in on role of DIY

Interest in DIY security systems is on the rise with 52 percent of households that are highly likely to purchase a security system in the next 12 months planning to buy a system that is self-installed, according to new research from Parks Associates. With this month’s News Poll, we focus on DIY’s impact on security overall.

As one respondent so succinctly put it, “Self install is so easy, the services are vast and the pricing is cheap. Of course it will have an impact.”

From the article "Security industry weighs in on role of DIY" by Paul Ragusa.

Previously In The News

How the Pandemic Shaped the CES Agenda This Year

While connected home gadgets have always figured heavily into CES’ agendas in recent years, this year marked a shift in the specific kinds of smart devices people want, according to Jennifer Kent, VP...

Netflix Investors, We Need to Talk About Churn

Sure enough, this has spurred a lot of “hoppers,” or consumers who cancel and re-subscribe repeatedly to many different apps. Netflix releases a new season of “Cobra Kai,” so they binge that one month...

60% Of Pay-TV Users Want Subs To Include Streaming Content From Online Video Services

Sixty percent of pay-TV subscribers, or nearly half of U.S. broadband households, are interested in streaming movies and TV shows from an online video service as part of their pay-TV subscriptions, ac...

For Some Streamers, Global Expansion May Not Be Possible Without Rebranding

“All of these companies when they’re launching these DTC services are weighing, what is the brand equity?” said Steve Nason, a research director at Parks Associates who specializes in entertainment co...