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In The News

Self-Driving Cars Could Be $20 Billion Boon to Hollywood

In January, Jennifer Kent, connected car analyst for Parks Associates, said we may also be nearing connectivity in cars that would support video streaming. She projected it would take three to five years for connected vehicles to offer bandwidth sufficient to support streaming video, through 4G LTE modems in cars.

From the article "Self-Driving Cars Could Be $20 Billion Boon to Hollywood" by Beatrice Verhoeven.

Previously In The News

The Best WiFi Solutions for Apartment Buildings

And in a 2023 SmartRent and Parks Associates survey, renters ranked WiFi as their third priority, tied with laundry facilities and following only rent and safety. From the blog, "The Best WiFi Solu...

Fubo to Launch Pause Ads and Interactive Commercials in Bid to Raise Revenues and Boost Engagement

A 2023 study conducted by Parks Associates showed that interactive video can increase engagement for streaming platforms, and interactive ads might produce the same effect for advertisers. From the...

Can Smartphones Bridge the Digital Divide? The Answer Is Complicated

Even though data suggests that some Americans still rely on smartphones for internet needs, Kristen Hanich, director of research at Parks Associates, says the percentage of mobile-only consumers in th...

Report Finds 50% of U.S. Households Regularly Use Ad-Supported Streaming Apps

“Video-viewing households report watching on average more than 21 hours per week on a TV, accounting for half of their viewing hours,” said Sarah Lee, Research Analyst, Parks Associates. “Video con...