Providing market intelligence for more than 35 years

In The News

Siri is just all right with most iPhone users

According to a new study, most people who have access to Apple's Siri voice assistant think she's just fine -- they just don't want her around all that much.

As part of its quarterly "Market Focus" report, Parks Associates today said that in a polling of 482 iPhone 4S owners in the U.S., more than 50 percent of respondents said they were "very satisfied" with Siri. About a fifth of the group said that they were simply "satisfied," and some 9 percent said they were "unsatisfied."

According to the Wall Street Journal, which reported on the findings earlier today, 87 percent of those polled said they use the feature at least once a month, with about a third saying they use it on a daily basis.

From the article, "Siri is just all right with most iPhone users" by Josh Lowensohn

Previously In The News

Welcome to Hulu vision: A new Web site enables TV fans to watch their favorite shows past and present on one 'network

"Americans watch lots of video on their computers. More than 12 million people paid for this kind of content last year, according to a study by Parks Associates, a research and analyst firm that stu...

Company aims to improve safety in online games

The effort comes as millions worldwide play such games every day. According to a recent study by Parks Associates of Dallas, revenue from online games is expected to grow from about $1.1 billion las...

Verizon to lay out fiber plans for Keller

For more than a decade, telecommunications companies have spent billions of dollars installing the fiber-optic lines that pave the so-called information superhighway. Kurt Scherf, a vice presiden...

Come Together

Here's the concept: Many people today have gobs of digital photos, digital music, even digital movies stored on their home computers. That's nice, but users are tied to computers to get at their goo...