Register

I agree with the Privacy Policy

In The News

Siri is just all right with most iPhone users

March 25, 2012

According to a new study, most people who have access to Apple's Siri voice assistant think she's just fine -- they just don't want her around all that much.

As part of its quarterly "Market Focus" report, Parks Associates today said that in a polling of 482 iPhone 4S owners in the U.S., more than 50 percent of respondents said they were "very satisfied" with Siri. About a fifth of the group said that they were simply "satisfied," and some 9 percent said they were "unsatisfied."

According to the Wall Street Journal, which reported on the findings earlier today, 87 percent of those polled said they use the feature at least once a month, with about a third saying they use it on a daily basis.

From the article, "Siri is just all right with most iPhone users" by Josh Lowensohn

Previously In The News

For Operators Delivering Ads As Part Of TV Everywhere, Deployment Is Key

In 2013, mobile video will be just 13% of all digital video ad spending, about $520 million. By 2017, analysts expect it to be 30% of all digital video ad spending. Research from Parks Associat...

Blockbuster: Online Video Ad Revenue To Top $1.3bn

This year, U.S. online video ad revenue is on pace to exceed $1.3 billion, according to new research from Parks Associates. The report attributes the healthy numbers to steady growth in online video...

Functionality, Brand Fuel Smartwatch Choices

Smartwatch users want their devices to work well, particularly with their similarly branded smartphones, but they are beginning to consider their fashion bona fides as well. According to new re...

Interactive, VOD Ads On Rise

According to Parks Associates projections, advanced advertising revenue for the pay-TV industry will grow from $130 million in 2010, or 0.5% of their total ad revenue, to more than $4 billion by 201...

‹
1
2
...
18
19
20
21
22
23
24
...
44
45
›