Providing market intelligence for more than 35 years

In The News

Sixth Of US Broadband Households Subscribe To An OTT Sports Service

Research from Parks Associates has revealed that 16% of US broadband households have a sports video service subscription through over-the-top (OTT) video.

parks 6 May 2016The Subscriptions and Churn in OTT Video Services report showed that NFL Game Pass leads the market with 6% of all sports OTT video service subscriptions, with the NFL Game Pass the most highly adopted service, with 6% of US broadband households having a subscription compared with 4% for the WWE Network and MLB.TV. This was even though NFL Game Pass does not stream live games.

From the article "Sixth Of US Broadband Households Subscribe To An OTT Sports Service" by Joseph O'Halloran.
 

Previously In The News

Smart Products Bring Business Opportunities to Insurers, Manufacturers

Smart products offer home insurance providers new ways to create operational efficiencies, introduce new services, and increase their value propositions for protecting the home, according to Parks Ass...

35% Of Large Builders Adding Smart Tech To New Homes: Study

“All builders report smart home technology is highly popular with consumers, and connected products are rapidly replacing non-connected models as standard in the home,” stated Brad Russell, research d...

App for COVID-19 contact tracing faces hurdles, generational divide over privacy concerns

A survey of 5,000 adults by Parks Associates indicates roughly half, 52 percent, are willing to share tracking data in an app while 28 percent are unwilling. Twenty percent are willing but only with p...

Entertainment Giants Reevaluate Their Smaller Streaming Services

“They’re all analyzing and asking, ‘Is it best for us to throw everything into one service, like an HBO Max, or have a main anchor service like a Paramount+, but also have the existence of other servi...