Providing market intelligence for more than 35 years

In The News

Sling TV Now Lets You Share An Account — For An Extra $20

“The decision to launch as its own separate multi-stream service was influenced by our customers. Two of the top requests we receive are for a multi-stream capability and for FOX programming. As baseball season is just beginning, we know there’s a strong appetite from our customers to be able to watch teams like the Yankees on YES Network, which we now offer. With our launch in beta, we expect our multi-stream service to evolve to include new features, functions and programming in the near future,” Lynch told the Denver Post in an e-mail.

New customers can also try the multi-stream service for seven days for free.

Glenn Hower, a research analyst that tracks online TV services for Parks Associates, said this is still a new niche and companies are figuring things out.

From the article "Sling TV Now Lets You Share An Account — For An Extra $20" by Tamara Chuang.

Previously In The News

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

America’s Over-The-Air Audience Remains Steady Amid Streaming Era

Per tech research firm Parks Associates, 30% of OTA households prefer to have antennas to watch live news, and 20% prefer them for live TV, sports, and movies. From the article, "America’s Over-The...

Building Grid Resilience Amid Climate Change

According to Parks Associates, there is a strong overlap with security and smart home households and solar panel ownership: 17% of security system owners report also owning solar panels, compared to j...