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Smart Door Lock Sales Heading To $357 Million

Despite the relatively high cost, 2 million smart door locks will be sold by 2021, according to a new study by Parks Associates.

Annual sales from the devices will increase from $207 million this year to pass $357 million within five years, with the adoption rate increasing more than 75% from this year.

However, half of consumers view smart door locks and smart video doorbells as too expensive, according to Parks Associates, pegging the average price of a smart door lock at $220 compared to non-connected locks for $80 to $100.

From the article "Smart Door Lock Sales Heading To $357 Million" by Chuck Martin.

Previously In The News

Walmart confirms $2.3 billion Vizio deal; Walmart Connect to benefit

The Walmart Vizio deal comes as competitor Roku has a 25% share of the connected TV market, based on smart TV operating systems in use, according to Parks Associates. Amazon makes up 17% of the market...

Walmart isn’t buying Vizio for its hardware. It wants the TV maker’s ad business

“This is a good move by Walmart,” says Elizabeth Parks, president of the market research firm Parks Associates. “It sets the company in a position to compete with Amazon in new ways.” “Walmart isn’...

Walmart buying TV-brand Vizio for its ad-fueling customer data

According to a spokesperson for Parks Associate that Ars Technica spoke with, Vizio has 12 percent of connected TV OS market share. WSJ reported last week that Roku OS has more market share at 25 perc...

Disney intros shoppable streaming TV ads via second-screen – Industry Voices: Sorensen

Parks Associates data shows that the vast majority - 88% of internet households shop online at least monthly. 62% of respondents shop on a mobile phone and 60% shop on a computer monthly. Parks Ass...

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