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Smart Home App Preferences Evenly Divided in New Parks Survey

Smart home research released from Parks Associates following CES 2022 reveals that U.S. broadband households are split nearly 50/50 between a customized and highly controlled app and a simple and automated experience when asked about their ideal app experience for smart devices.

“Companies need to account for these varying demands among different consumer segments,” said Chris White, senior analyst, Parks Associates. “Tech-enthusiast consumers and smart home device owners want control, while older consumers and those not yet using smart home devices want automation. These findings underscore the need for a broad approach in smart home app development, with in-depth knowledge of the preferences within each consumer segment.”

From the article "Smart Home App Preferences Evenly Divided in New Parks Survey" by Jeremy Glowacki. 

Previously In The News

Smart-Home Suppliers Grow Selections & Connections

The growth potential was underscored by a Parks Associates survey that found almost 20 percent of U.S. broadband households own at least one smart-home device, and a lot more consumers want them. Abou...

The Near Future Of Voice Control

Awareness: Voice control of smartphones is building awareness of the potential for voice control of other products, Parks Associates research director Barbara Kraus noted. “Almost 52 percent of iPh...

What The Future Of Smart Home Voice Control Looks Like

For her part, Parks Associates research director Barbara Kraus expects voice control will likely spread to all manner of consumer electronics in homes, cars and on the go. But “at this time, voice tec...

Parks: Many Smart Home Products Used Daily

"Safety and security are the main drivers for consumer interest,” said Parks president Stuart Sikes. Once people get the products home, Sikes added, consumers use them frequently. Among owners of mos...

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