Providing market intelligence for more than 35 years

In The News

Smart Home Devices Are The Next Big Thing

Devices that connect to the Internet to provide greater convenience, security and efficiency for the home are shaping up to be the next hot consumer electronic category.

According to a survey from the Consumer Electronics Association and Parks Associates, 20% of U.S. households with broadband intend to buy one or more smartphone devices over the next year. In all, the category should grow from $2.4 billion in 2014 to more than $4 billion by 2017, according to Steve Koenig, director of industry analysis at the CEA.

From the article "Smart Home Devices Are The Next Big Thing" by Aaron Baar.

Previously In The News

Dongle Bells: The Holiday Stream Of Streaming Devices

If predictions from Parks Associates are correct, this should be a good season for connected devices like Chromecast, Amazon Fire TV and Roku. That's mainly because they’re cheap and small and, if...

Chromecast, Cheap, Efficient And Now Challenged

So, from what it appears, or at least as it’s written, the early adoption of Chromecast by American consumers has now cooled significantly, or at least that’s the word from Parks Associates in a wi...

Some New Data Emphasizes The Drift To OTT Viewing

Parks Associates today said the amount of online video seen via a TV screen went up to 3 hours per week in the first quarter of this year, up from 2.3 hours in the same quarter in 2013. Matching up...

Marketers: Time To Go 'Over The Top' With Video?

New investments in OTT and recent consolidations in the space seem to show that OTT technology is here to stay. In fact, new research from Parks Associates here shows that OTT video adoption is inc...