Providing market intelligence for more than 35 years

In The News

Smart Home Devices for MDU Residents: Are You Selling to This Lucrative Market?

Parks Associates research shows 43% of U.S. MDU residents report using smart home devices. Here’s why IoT products are in-demand by both residents and property managers.

MDU residents making use of property-provided devices are keenly interested in use cases related to safety and security, as well as energy management. Parks Associates research shows 43% of U.S. MDU residents report using smart home devices, including a mix of property-provided devices and devices the resident purchased at retail.

From the article, "Smart Home Devices for MDU Residents: Are You Selling to This Lucrative Market?" by Kristen Hanich.

Previously In The News

Advertising Absent From Most OTT Services

At the end of 2015, Parks says about 20% of U.S. broadband homes had cancelled at least one OTT video service during the previous 12 months. Growing levels of password sharing with OTT services is...

5% Own Smart Appliances, 18% Plan To Buy One

The 360 View Update: Consumer Demand for Connected Major Appliances by Parks Associates found that fewer than 5% of U.S. households currently own a smart appliance and less than a quarter (18%) of con...

WWE Gets Streaming Boost As Wrestling Fans Subscribe

WWE has been at the forefront of the media industry’s attempts to establish a business providing programming straight to viewers, without an intermediary like cable or satellite networks, while still...

Consumers Look For New Value In Smart Home Products

Smart home products have to create new value if they are to be adopted. That’s the conclusion of a new study on various aspects of the Internet of Things, including smart lighting and other smart p...