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Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand response, I offer fair warning: the sector needs to address the elephant in the room—security—before it can truly scale and mature.

According to a survey conducted by Parks Associates of 10,000 broadband households, almost 50% rank data security and privacy as their top concerns when it comes to connecting devices to the Internet. 40% of the respondents indicated that they experienced a privacy or security problem with a connected device in the past year (most commonly viruses and malware.)

From the article "Smart Home Evolution: Elephant in the Room" by Sara Gutterman.

Previously In The News

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Even among U.S. households with broadband service, newly released market research from Parks Associates found that less than 30 percent of respondents were familiar with where to buy smart-home produc...

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Share A Netflix Password, Go To Jail?

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There’s also plenty going on in the residential security market. A Parks Associates Research report commissioned by the Electronic Security Association and sponsored by Resideo outlined 5 top resident...

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