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Smart Home Evolution: Elephant in the Room

While I’m eager to watch the unfolding evolution of smart home technologies, with mind-blowing features like voice-enabled technology, machine learning, virtual reality, location services, and demand response, I offer fair warning: the sector needs to address the elephant in the room—security—before it can truly scale and mature.

According to a survey conducted by Parks Associates of 10,000 broadband households, almost 50% rank data security and privacy as their top concerns when it comes to connecting devices to the Internet. 40% of the respondents indicated that they experienced a privacy or security problem with a connected device in the past year (most commonly viruses and malware.)

From the article "Smart Home Evolution: Elephant in the Room" by Sara Gutterman.

Previously In The News

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Parks Associates data shows that 1 in 5 consumers in the US currently own smart home devices with global growth on the rise and residential connected devices will generate approximately 11 million sup...

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Several recent studies have shown that security and privacy are top of mind for consumers considering Internet of Things devices for their homes. Parks Associates back in October noted around 40 pe...

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