Providing market intelligence for more than 35 years

In The News

Smart Home Gadgets Need To Live Together

Home devices will incorporate new Google virtual assistant software introduced by chief executive Sundar Pichai.

"Our ability to do conversational understanding is far ahead of what other virtual assistants can do," Pichai told a packed audience.

"We are an order of magnitude ahead of everyone else."

Home devices combine machine learning, online search, voice recognition and more to allow people to get answers to questions, manage tasks or control devices by speaking naturally, demonstrations showed.

From the article "Smart Home Gadgets Need To Live Together" by Glenn Chapman.

Previously In The News

Building the Future with Smart HVAC and Plumbing Technologies

According to Parks Associates' Smart Home Dashboard research, 45% of U.S. internet households have at least one smart home device, reflecting a growing demand for intelligent, connected systems. Fr...

Nearly Half of U.S. Households Own and Use Wearable Devices

A recent consumer study conducted by Parks Associates reveals that nearly 50% of U.S. internet households now own and actively use wearable devices, underscoring the growing demand for health and safe...

EV owners also use smart home tech

As electric vehicles continue to gain traction, a recent study from research and consulting firm Parks Associates found a growing trend among EV owners: A strong inclination toward adopting smart home...

Need to Know: Why do we need cross-media measurement?

According to research firm Parks Associates, the average U.S. household with internet access owns 17 connected devices. Even if we strike security cameras and wearables from the list, that’s a lot of...