Register

I agree with the Privacy Policy

In The News

Smart Home Owners Grow Increasingly Concerned About Cybersecurity

October 26, 2023

home automation

According to Parks Associates, 54% of U.S. internet households report experiencing a data privacy or security issue over the last 12 months, an increase of 50% since 2018.

The consumer technology research firm’s “Privacy and Data Protection for Connected Devices” report finds that an increasing number of consumers are becoming wary of connected devices, as 62% of smart home device owners express apprehension about unauthorized access and control of their devices.

Jennifer Kent, vice president of research at Parks Associates, says the smart home industry and service providers must prioritize these concerns and introduce more security controls into their products.

“After interoperability, the top reasons consumers gravitate to certain providers of smart home products are user experience and trust – trust that the company will properly handle personal data, and trust that the company will be present for the long haul,” Kent says.

From the article, "Smart Home Owners Grow Increasingly Concerned About Cybersecurity" by Zachary Comeau

Previously In The News

What Marketers Can Learn About Compelling Characters And Engaging Content From WrestleMania

WWE engages its fan base in multiple media with engaging content. According to Stephanie McMahon, chief brand officer, “We have five hours of live content on USA Network every single week, 52 weeks a...

What Should Apple Name Its Next New iPhone?

Pew has also reported that 68% of smartphone owners use their phone to follow along with breaking news events at least occasionally, 67% use their phone for turn-by-turn navigation while driving, and...

Better At Listening, Voice Recognition Will Reshape Your Relationship With Technology

The ability to understand and process language has improved so much that Xuedong Huang, the chief speech scientist at Microsoft, said his company’s system has reached parity with human transcriptionis...

People Sharing Passwords Are a Growing Problem For Netflix

Industry analysts say companies are missing a chance to grow revenue. An analysis by Parks Associates estimated streaming providers will lose $550 million in 2019 from password sharing. "There has...

‹
1
2
...
545
546
547
548
549
550
551
...
719
720
›