Providing market intelligence for more than 35 years

In The News

Smart-Home Suppliers Grow Selections & Connections

The growth potential was underscored by a Parks Associates survey that found almost 20 percent of U.S. broadband households own at least one smart-home device, and a lot more consumers want them. About 49 percent of all broadband households plan to buy a smart-home product in the next 12 months, Parks found. Among consumers who own a security system, that percentage jumps to 65 percent.

“Security households, rather than being content with their current system, have a proclivity to add more smart features to their home,” said Parks president Stuart Sikes.

From the article "Smart-Home Suppliers Grow Selections & Connections" by Joseph Palenchar.

Previously In The News

Reality Check: Carriers Can Fight Churn With Wi-Fi

As new smartphone customers become harder to find in the U.S. mobile market, carriers are shifting their operational focus from growth in average revenue per user growth to churn management, according...

AT&T To Buy Time Warner In Media-Shaking $85.4B Deal

That streaming service is one way AT&T wants to ensure that younger consumers will still flow its way. A study by research firm Parks Associates found that nearly a quarter of millennial households ju...

AT&T Aims To Break From Streaming Crowd With Time Warner

But the trend toward live online subscriptions is expected to accelerate, which is why companies are diving in. One of the selling points for online video providers is that it is easy to sign up. C...

Today's Cable TV May Not Be Better But It Sure Is More Expensive

According to Parks Associates, a market research firm, 63 percent of U.S. households with broadband connections subscribed to at least one over-the-top video service at the end of September, up from 5...