Providing market intelligence for more than 35 years

In The News

Smart Homes: Indicators Of Escalating Consumer Interest In The Technology

Another report on the topic is just out this week from Parks Associates that predicts 50 percent of North American broadband households will be smart homes by 2020. According to the research firm, ownership of smart home products increased from 16 percent to 19 percent of U.S. broadband households in the last year, and 44 percent of households that do not have a smart home device plan to purchase one in 2016.

Parks says a big driver is the fact that home and consumer-based Internet of Things (IoT) opportunities are attracting companies like Amazon, Apple, Google and Facebook. They’re planning and rolling out products around everything from home entertainment and connected CE, smart home and security, apps and mobile devices and connected cars and healthcare.

From the article "Smart Homes: Indicators Of Escalating Consumer Interest In The Technology" by Laura Hamilton.
 

Previously In The News

Video Doorbell Adoption Rises to 20% in U.S.

Perhaps due to the popularity of Ring, 20% of U.S. internet households now have a video doorbell, according to Parks Associates. New research reveals that 20% of U.S. internet households now have a...

Man Could Face Prison Time for Reselling Thousands of Hacked Streaming Service Account Logins

Streaming subscriptions declined 25% from $90 in 2021 to $73 in 2023,  according to data from Parks Associates. On the flip side, more households reported using free ad-supported services by the end o...

Americans Are Cutting Back Streaming Service Spending As Cord Cutters Become More Budget-Savvy

Last December, info tech company Parks Associates found similar data – more households reported using free ad-supported services by the end of 2022, citing content and price as adoption drivers. Fr...

DEFINITION smart home

According to a recent report from consumer IoT market research firm Parks Associates, 55% of consumers are concerned about the security of their smart home devices. According to the Parks Associate...