Providing market intelligence for more than 35 years

In The News

Smart household devices may be your biggest security blindspot

New research from Parks Associates shows 41 percent of U.S. homes with wifi plan to purchase a smart appliance or other wifi-connected household device in the next 12 months.

The international research firm says the most commonly purchased devices will include smart smoke/CO detectors, thermostats, and lights. These products will join the billions of devices that make up the increasingly popular Internet of Things (IoT).

From the article "Smart household devices may be your biggest security blindspot" by Mark Huffman. 

Previously In The News

CES 2024 Signals Tightening Smart TV OS Race

New data from Parks Associates released at CES confirmed what VIP+’s own deep dive had already indicated: Samsung’s Tizen was still the clear leader in the third quarter of 2023, capturing 35% of the...

Parks: Average U.S. Internet Home Had 17 Connected Devices in 2023

The average U.S. household with internet access had 17 connected devices in 2023, according to new data released Jan. 10 at CES 2024 in Las Vegas by Parks Associates. The tally is based on consumer re...

2024 State Of The Industry: Guarded Optimism

“Companies will continue to adapt by finding new suppliers, adjusting product pricing, managing inventory more efficiently, and possibly rethinking entire supply chain strategies,” reports Elizabeth P...

Alliance Raises Curtain on Wi-Fi 7

“Novel generative AI applications that require high throughput will benefit from Wi-Fi 7’s fast speeds,” added Kristen Hanich, an analyst at Parks Associates, a market research and consulting comp...