Providing market intelligence for more than 35 years

In The News

Smart Speakers Moving Toward 50% Market Penetration

Digital voice assistants continue to lead the race to the conversions of smart homes.

The penetration of U.S. broadband households with smart speakers will reach 47% by 2022, according to a new study.

More than a fourth (28%) of households already own a smart speaker with a voice assistant, according to the study by Parks Associates.

From the article "Smart Speakers Moving Toward 50% Market Penetration" by Chuck Martin.

Previously In The News

E3 2016 Plugs Into VR, 4K Gaming

To perhaps no one’s surprise, this year’s E3 gaming show, held last week in Los Angeles, was hyper-focused on all things virtual reality, as the gaming industry continues to pave the way to this nasce...

Millennials Lead Way Among OTT-Only Households

Twenty-three percent of broadband households headed by millennials have completely opted out of traditional pay-TV service for over-the-top (OTT) streaming, a Parks Associates survey found. The perce...

Best Wi-Fi Options For Travelers

Almost nine of 10 U.S. households have a smartphone, and more than one-third use Wi-Fi calling to stay in touch, according to research by Parks Associates. "To many travelers, including my teenage dau...

Get Smart: What Retailers Need To Know About Selling Home Automation

Even though major commercial security companies like ADT are still leading the home security market, low-cost solutions are on the rise and retailers play a major role in their adoption. According to...