Providing market intelligence for more than 35 years

In The News

Smart Thermostats on the Rise

By the end of this year, nearly half of all new thermostats sold will be internet-connected "smart" devices as more consumers take the first steps toward creating a digital smart home, Greentech Media reports.

Citing new market research from Parks Associates, the website said fully connected homes aren't in the cards for most consumers, but a growing number of them are buying and installing the devices. Buying habits also are shifting as more people buy the thermostats directly from retail stores or through HVAC specialists rather than from utilities.

Smart thermostats, like the Nest, allow homeowners to monitor and control temperatures with their smart phones of other Wi-Fi-connected devices. A variety of similar web-accessed tools are becoming available.

By 2017, Parks Associates predicts the total number of thermostats sold will top 10 million, with smart thermostats accounting for more than half of that, a chart accompanying the Greentech Media report indicates.

From the article "Smart Thermostats on the Rise" by Scott Gibson.

Previously In The News

Finance and phones – what can retail banking learn from the phone business?

KEY STAT: Net Promotor Score (NPS) increases in direct proportion to the number of subscriptions per user. High NPS means higher product satisfaction means greater service adoption. - Parks Associates...

Amazon, Best Buy, Google may soon sell home smart devices with ‘hacker-safe’ label

A 2023 study by research firm Parks Associates found that nearly 75% of U.S. households with internet service were concerned about the security of their personal data, while 54% reported experiencing...

Parks: Subscription Streaming Services Turn to Bundling to Drive Acquisition, Retention

New Parks Associates consumer data finds entertainment services lead the subscription economy for U.S. internet households, including 89% subscribing to a streaming video service, 32% subscribing to a...

FAST30 2024: The Movers and Shakers in the Free Ad-Supported Streaming TV Arena

During the April NAB Show 2024, Parks Associates said its research found that half of U.S. video-viewing households now watch FAST channels on a regular basis. From the Media Play News article, "FA...