Register

I agree with the Privacy Policy

In The News

Smart TV OS exerts more influence on viewing, discovery

August 05, 2024

StreamTV Insider

streaming media devices

According to survey data from Parks Associates streaming media players have increased their market share in U.S. households, with 46% of internet households owning at least one. Roku and Amazon’s Fire TV stick continue to dominate with 43% of respondents reporting they use Roku the most often and 35% of streaming media player users saying they use Amazon-branded external devices the most.

However, penetration of smart TVs paces ahead of external streaming devices, counting a presence in 68% of U.S. internet households. And more households consider the smart TV as their primary device for consuming video (56%) than external streaming devices (34%), per Parks Associates.

From the article, "Smart TV OS exerts more influence on viewing, discovery" by Bevin Fletcher

Previously In The News

Churn, Churn, Churn: Streamers Battle to Retain Subscribers

Parks Associates projects the number of U.S. households using ad-supported streaming services will reach 52 million in 2027, a compound annual growth rate of 67%. From the article, "Churn, Churn, C...

Amazon Prime Video “playing the long game” with NFL’s Thursday Night Football

Research by Parks Associates, published in January, revealed that 87 per cent of US households subscribe to at least one streaming service. Parks Associates also predicts annual sports streaming subsc...

Apple TV+’s Focus on Quality Programming Gave It the Most Popular Streaming Originals in the Second Quarter of 2023

Prime Video said in 2021 that it had over 200 million paying customers, and at the end of last year, market intelligence firm Parks Associates reported that it had the largest American subscriber base...

Legrand Launches Plug-In Level 2 Home EV Charger, Hardwired Model to Follow

In a separate article CE Pro wrote discussing current trends in home energy management, a representative of Parks Associates stated that this lack of infrastructure, compounded with the current work f...

‹
1
2
...
69
70
71
72
73
74
75
...
714
715
›