Providing market intelligence for more than 35 years

In The News

Smart TVs With Webcams Vulnerable To Online Peeping Toms

A “smart TV” by definition is a television set where one can access the Internet, watch content online via streaming services such as Netflix, or use various other applications that are usually found on computers or smartphones, such as Skype. Ownership of them is on the rise – in 2014, around 42 million households in America had one. By 2018, this is predicted to increase to around 70% of all US households. Heather Way, a Senior Analyst at Parks Associates, noted that “this platform… is forever changing the concept of television.”

From the article "Smart TVs With Webcams Vulnerable To Online Peeping Toms" by Jack Hadfield.
 

Previously In The News

Advertising Absent From Most OTT Services

At the end of 2015, Parks says about 20% of U.S. broadband homes had cancelled at least one OTT video service during the previous 12 months. Growing levels of password sharing with OTT services is...

5% Own Smart Appliances, 18% Plan To Buy One

The 360 View Update: Consumer Demand for Connected Major Appliances by Parks Associates found that fewer than 5% of U.S. households currently own a smart appliance and less than a quarter (18%) of con...

WWE Gets Streaming Boost As Wrestling Fans Subscribe

WWE has been at the forefront of the media industry’s attempts to establish a business providing programming straight to viewers, without an intermediary like cable or satellite networks, while still...

Consumers Look For New Value In Smart Home Products

Smart home products have to create new value if they are to be adopted. That’s the conclusion of a new study on various aspects of the Internet of Things, including smart lighting and other smart p...